AI Insights · Timothy · October 2025
Top 5 Beauty Retail Apps on iOS in Italy Q3 2025
Discover the performance trends of the top beauty retail apps in Italy during Q3 2025, with insights on downloads and active user metrics.
During the third quarter of 2025, the performance of top beauty retail applications on the iOS platform in Italy displayed varied trends.
SEPHORA - Maquillage, Parfum experienced fluctuations in its weekly downloads, peaking at around 13.8K in early September. Active users showed a steady climb from approximately 238K to 325K over the quarter, indicating growing engagement.
Notino: profumi e cosmetici maintained a consistent download pattern, with a notable increase to 11.8K in the final week of September. Active users saw a decline, starting at 219K and decreasing to about 163K by the end of the quarter.
Douglas - Parfüm & Kosmetik showed stable download numbers, with a slight rise reaching 5.5K in late September. Active users initially increased, peaking at 119K, but eventually decreased to approximately 77K.
Mein dm saw a gradual increase in downloads, culminating at around 5.2K in late September. Active users fluctuated, starting at 96K, rising mid-quarter, and finishing at approximately 89K.
PiùMe experienced a peak in downloads in late July with 4.6K, before stabilizing around lower numbers towards the end of the quarter.
This data, sourced from Sensor Tower, provides insights into user engagement and download trends for these leading beauty retail apps. For more detailed information, visit Sensor Tower's platform.
